NEWS: Corn and Soybean Farmers to Benefit from Partnership

For Immediate Release

June 11, 2019

WINNIPEG – Farmers in Western Canada will now have access to the PRIDE Seeds portfolio of hybrid corn, soybean seeds and agronomic resources only through the CANTERRA SEEDS retailer network in Manitoba, Saskatchewan and Alberta.

“As we grow our business across Canada, our promise has been to enable more farmers to truly experience the advantage of PRIDE Seeds,” says Doug Alderman, Vice President of Sales and Marketing with PRIDE Seeds. “That means providing high-performance seed corn hybrids and soybean varieties together with the highest standards of customer service. Our partnership with CANTERRA SEEDS allows us to deliver on that promise for more farmers by leaning on the strength of their established, professional team.”

CANTERRA SEEDS offers farmers the most comprehensive seed portfolio in Western Canada and this partnership with PRIDE Seeds will allow them to expand their line of silage corn hybrids, grain corn hybrids and soybeans with a company and product line with a proven record.

“CANTERRA SEEDS was founded by farmers, for farmers. And just like farmers want to work with those who share their values, we want to partner with companies that share ours, and we have found that in PRIDE Seeds,” says David Hansen, CEO of CANTERRA SEEDS. “We are excited for our customers to see how this partnership will further our commitment to bringing them a full product seed line.”

As cutting-edge research brings earlier-maturing seed corn hybrids and soybean varieties onto the market, Western Canadian farmers have huge opportunities for acreage growth in these crops to boost their profitability and expand crop rotations.

To effectively take advantage of these opportunities, CANTERRA SEEDS and PRIDE Seeds both recognize how crucial it is for farmers to have access to seed with a demonstrated record of success growing under Prairie conditions.

PRIDE Seeds conducts annual WATCH Trials (Western Advanced Testing & Commercialization Hub) in partnership with farmers across the Prairies. These trials put corn hybrids through their paces in the Western Canadian environment, generating accurate performance results based on actual farming practices and growing conditions to help farmers make informed purchasing decisions.

“The continued growth of corn and soybeans in Western Canada, and the demand from our customers for the best genetics and performance to fuel that growth, is the reason CANTERRA SEEDS originally partnered with PRIDE Seeds three years ago,” says Hansen. “I believe this new relationship shows that we have proven ourselves to each other, and our customers.”

Visit or to learn more about this partnership and how PRIDE Seeds corn and soybeans can work for your farm.


PRIDE Seeds – PRIDE Seeds is part of AgReliant Genetics, one of the largest seed businesses in Canada. Our commitment is to provide high performance quality corn, soybean and forage varieties and associated services to farmers across the country.

CANTERRA SEEDS – CANTERRA SEEDS produces, markets and sells Western Canada's most diverse portfolio of top-quality field crop seed, cultivated with local investments in plant breeding, access to a global network of germplasm and traits, and a commitment to seed that goes back to our roots as a grower-owned company.

Backed by the strength and support of over 200 shareholders, investors such as Ceres Global Ag and Limagrain, and partners like PRIDE Seeds and Meridian Seeds, our market reach extends across Western Canada and in the U.S. Northern Great Plains with a full product portfolio of leading-edge varieties in canola, wheat, oats, barley, corn, peas, soybeans and specialty crops.

For interviews, please contact:

Krista Gagne
Communications Lead
201 - 1475 Chevrier Blvd.
Winnipeg, MB, R3T 1Y7
(204) 988-9751


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