A follow-up to our Bunnyhug vs. Hoodie debate, our Marketing Lead, Renee McMillan, discusses beverage insulators, in Cozy vs. Koozie.
This is a topic that comes up every summer when we add a new cozy to our collection here at CANTERRA SEEDS. Yes, I said it, “cozy!” Like the hoodie, it’s insulated and designed to keep something nice and “COZY”!
For some of you (probably in Saskatchewan), you might know it as a “koozie”, which is a trademark – like Kleenex or Band-aid. I get it, but by that logic all trucks are Fords, all hamburgers are Big Macs and all tractors are green... I, like many people, hate being told by big companies what to call something – can you pass me the facial tissue please? 😉
Cozy is the one term that makes sense from a linguistic standpoint, such as a tea cozy or a snug little insulator for whatever else you want to keep hot or cold. But if you first learned of it as a koozie and that's what everyone around you calls it, it's a koozie. Peer pressure is a real thing.
Whatever you may call this beverage container and brilliant invention - can hugger, beer sleeve, beer jacket, brewski blazer (I may change my mind here, this is awesome), can cooler, coolie, or stubby holder (oh, those Australians*) be sure to stop by our tent at Ag in Motion (July 16-18, 2019) to grab one from our collection.
In closing, I just want to point out the obvious. The single most important job a cozy does for someone is to identify one's beverage from another and that’s why it’s important to have to coolest one. CANTERRA SEEDS has got you (and your cold beverage) covered.
Beat the heat at #AIM19.
*Disclaimer: In Australia, the beverage insulator is called a stubby holder because local beer was traditionally sold in 375 mL bottles colloquially known as "stubbies," due to their short, squat appearance in comparison to the alternative packaging of 750 mL bottles and 300-375 mL longneck bottles commonly used for beer imported from North America and Europe. Most Australian domestic beers have now adopted longneck bottles and/or aluminium cans ("tinnies") for their 375 mL packaging, and 750 mL bottles are now sold much less commonly than was the case historically.